Top 15 SEO Experts Tips

15 experts on SEO tips for 2013

The experts

• Joost de Valk (CEO, Yoast, WordPress SEO plugin author)
• Trond Lyngbø (Senior consultant and author, Metronet, Search Engine Landand SEOnomics)
• Geir Ellefsen (Senior consultant, Metronet, and Edgy SEO blog)
• Barry Schwartz (CEO, RustyBrick® Inc, Executive Editor at Search Engine Roundtable)
• Ross Hudgens (Founder, Siege Media)
• Jon Cooper (SEO consultant, Point Blank SEO)
• Neil Patel (Co-founder KISSmetrics and Crazy Egg, NeilPatel.com)
• Bas van den Beld (Founder, State of Search)
• Marcus Tandler (Partner at Tandler.Doerje.Partner and blogger)
• Jason Acidre (CEO of Xight Interactive and Marketing Consultant forAffilorama)
• Will Critchlow (Founder, Distilled)
• Aaron Wall (Founder, SEObook)
• Andrew Knibbe (CMO, Flippa.com)
• Scott Polk (VP of Internet Marketing, ObsidianEdge Marketing)
• AJ Kohn (Owner, Blind Five Year Old)

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Free Internet Marketing Tips

These free internet marketing tips for success should help any newbie or experienced online marketer boost their sales.

The free internet marketing tips and tricks when applied to a proven system can be very lucrative. One such offer is the $1K A Day Marketing Plan.

* Do What Works - Internet marketing can be very simple when it comes down to it, but many people over complicate matters by trying to exploit magical new loopholes to force Google into giving them money overnight! You can't force Google to do anything, but you can follow tried and tested basic marketing techniques that will get traffic to your website so that you can make money online.

* Consistent Content - One method that I use to generate a stream of free email sign-ups is to regularly write and distribute content. I write blog posts and put them on my blog, then submit it to article directories, write a press release around the content, submit to doc sharing websites etc. With all this content out there on the internet all with links back to my squeeze page there is a nice stream of traffic and leads coming from this.

* Daily Action Plan - Write out a set of bullet points of the key tasks that you need to do in your internet marketing campaigns. Then do these before you do anything else that day. This helps you with focus. One free internet marketing tip for success is that it is slow and steady that wins the race. Consistent action of getting your content out there will slowly build up your website traffic. After a few months of doing your daily tasks this traffic can be at a very considerable amount. But you have to fight through the boredom of your daily tasks to get to that stage!

Apply these free internet marketing tips and tricks for success each and every day over the coming months and your dedication will be rewarded. 

Thanks @ Internet Marketing Tricks

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Tips For Grow your Business Online

I think the thing that I love most about the Internet is that it levels the playing field and allows small businesses to compete on a global level. Unlike in the real world, where the mom-and-pop shop has been replaced by the big, corporate store in your neighborhood, the Internet is a little more accommodating. In fact, having a good online strategy for your small business may help you avoid going the way of the traditional bricks-and-mortar small or family-owned business. 

If you are looking for ways to improve your business then its high time you lift your marketing strategy from offline to online & Online Marketing = Internet Marketing, There are a number of ways in which you can use internet to improve your business. From affiliate marketing to classified ads, we provide you 10 popular online marketing options.

Lets get Started with one by one!

A. Local Listings and Classifieds

B. Search Advertising

C. Contextual Ads

D. Display Ads

E. Geo targeting

F. Group buying

G. Mobile Marketing

H. Social networking sites

I. Affiliate Marketing

Okay, so you've got the site – how do you market it? First, some tips on what NOT to do:

1. Say NO to banner advertising. That’s more of a brand-building play than direct response and there are much better ways to utilize your marketing budgets and build your brand online.
2. Don’t try to compete too fiercely for broad search terms, e.g. hotel. If you are a small business owner with a hotel in ONE town in the United States, trust me when I tell you that you don’t want to appear in the search results for that term. It’s expensive and it makes no sense because the people looking for “hotel” aren’t just looking for one in your corner of the country.
3. As small business owners, ourselves, we know all about budget limitations and lack of resources like time. But, putting a budget and time into some of these tools listed above will have an exponential impact on your financial success. And, this is just the tip of the iceberg! There’s so much more that you can do for your small business with online marketing. 

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PPC Concept Overview

PPC Concept: The position and display of your ad is determined by how much you - the advertiser - are willing to pay per click, and (in Google Ad Words' case) by how relevant your ad is to the searcher. Ads that are never clicked on will quickly disappear, no matter how much you are willing to pay.

Steps of PPC: Successful Pay-per-Click Marketing can be broken down into a series of some steps follows up.

Ø  PPC Step 1 - Keyword Analysis: Know Your Audience & Know Their Language

Ø  PPC Step 2 - Create Pay-Per-Click Ads

Ø  PPC Step 3 - Create Pay-per-Click Landing Pages that lead to Conversion

Ø  PPC Step 4 - Determine your Pay-per-Click Campaign Budget and Turn it on

Ø  PPC Step 5 - Monitor, Test, Tune your PPC Campaign

Ø  PPC Step 6 - Watch the money come in.

PDF based action plan breaking your PPC campaign down into 9 key areas:

ü  Campaign Architecture

ü  Budgeting

ü  Ad Groups

ü  Keywords

ü  Ad Creative

ü  Landing Pages

ü  Content Network

ü  Conversion Tracking

ü  Penalties

Use the following checklist whenever launching a new campaign:

Ø  Research: Business Goals

Ø  Research: Target Audience

Ø  Research: Keyword Research

Ø  Implementation: Campaign Structure

Ø  Implementation: Ad Copy

Ø  Implementation: Landing Page Development

Check out the details of each plan below and to decide which option works best for your business: SINGLE PROP PPC:

o   Competitor Analysis

o   Keyword Research  

o   Market/Keyword Analysis  

o   Setup/Re-configure Adwords account  

o   Create Adwords Campaign (1000 kw)  

o   Create Ad Groups  

o   Create Ad copy (A/B test)  

o   Optimize Adcopy  

o   PPC Performance Reports  

o   Analytics Report  

o   Analytics Mgt & Analysis  

o   Bid Management  

o   Conversion Tracking   

o   New Keywords Added Monthly

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Setup Your First Adwords Account

How to Setup Your First Adwords Account

The basic steps to setting up Adwords and your first ad campaign:

o   Choose which languages and locations you want to target.

o   Build a small list of keywords and create your first ads (together known as an ad group).

o   Set your pricing. Specify your currency and daily budget.     

o   Activate your Adwords account by entering your billing information.

o   Your ad campaign will start running.

Adwords allows you to target people who speak 38 different languages and live in 250 countries all over the world. Remember, every click to your ad will cost you money, so when you direct a user to your website that is unable to follow through with a purchase then you are wasting part of your advertising budget.

Create an ad : The most important thing to remember when creating your ad is that there is a limit for the amount of text you can write - Text ads can contain, including spaces, 25 characters for the title, 70 characters for the ad text, and 35 characters for a display URL. This is displayed on four lines: a headline, two lines of descriptive ad text, and a URL line.

·    Headline – Try to make this something catchy.

·         Description – Give a brief description of your product, and try to include any special offers.

·         URL – You can display a shortened version of the actual URL you’re sending prospective customers to.

Select your keywords: We suggest starting out list of keywords that you want to trigger your ad. These keywords must relate to your ad and the product you are selling. At this point the Adwords Keyword Tool should be able to help you.

Set Your Pricing:  Make sure the currency you choose favors you the most. The currency applies to both billing and payments.

Choose maximum cost per click (CPC): The maximum cost per click is the sum you can afford to pay for a click. However, that doesn’t mean you’ll actually pay it as Google Adwords automatically optimizes your costs for you, so you may end up paying slightly less for every click to your ad. Based on the keywords you entered, the Adwords system will calculate a suggested maximum CPC and show you the clicks and costs per day that would result. You can accept that CPC or enter one of your own.

Set Your Daily Budget: Using the estimates you can figure out how much you can afford to spend each month or Daily. It is best to set a maximum daily budget in order to have a balanced campaign.

Improve Your Conversion Rate: Three steps towards improving your conversion rate:

1.      By writing better ads.

2.      Through better landing pages.

3.      By eliminating unproductive traffic.

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Facebook Ads Basic

5 Easy Steps to Creating a Facebook Ad

Steps 1 - What are you promoting? – Login to Facebook, then go to the Create Ad page and enter the url you want your traffic to go to. (For our clients, we customize a landing page for each ad in an effort to better convert the traffic).

Step 2 – Select your demographic – I love the functionality here. As you are selecting your audience, and using the auto-suggest for keywords, watch the top of the page. You will see it is construction a paragraph that explains your target audience, and displays the approximate market size for that demographic. I do wish there was a feature so you could choose all BUT high school students. 

Step 3 - Create your Ad-Copy. Here are Facebook’s guidelines for ad copy. Keep in mind what you are trying to accomplish. If you just write something crazy in an effort to get traffic, your conversion rates will be low. If you are specific, and enticing, visitors to your site will know why they are there, and will be more like to join your site, or purchase your products. They will even let you upload a photo to attach to the ad. Your logo or an image of the product works best here. But mind the size; you don’t want a distorted image.

You can also specify social actions that relate to your ad here. If you are a member of a group, or have an application, Facebook will enhance your ad with associations to the actions of those groups or apps.

Step 4 - How Much Do you want to spend – The first choice you have to make is whether you want to pay based on the number of views (cost-per-impression) or on the number of actual clicks your ad receives. The cost per impression (CPM) is a good idea if you are just trying to spread awareness, as it carries an overall lesser cost. Keep in mind though, your ad can receive a lot of impressions on a site like Facebook, and just because it is loading on the page, doesn’t mean that eager eyes waiting to see your ad.

A good portion of Facebook users are going to be blind to advertising. This is why I generally recommend taking the cost-per-click (CPC) route, as you truly “get what you pay for”. Facebook will recommend a CPC price based on what others are suggesting, and as a general rule, put the most you are willing to pay for a click to ensure you get the best positioning.

You have a final option to specify if you want the ad to run continuously starting upon approval (Facebook does check the ads before they go live) or if you would rather the ad run only during a specified time. This is in case you only want to test out the service for weekdays, weekends, holidays, or special events.

Step 5 - Review and Pay – Alright… now just review the ad to make sure everything looks in order, enter your credit card information (if it isn’t already stored), and click Place Order. Facebook will review your ad, and unless you did something bad, like advertise for porn or ignore their guidelines, you’re ad will soon be sending traffic to your site.

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