PPC Concept Overview

PPC Concept: The position and display of your ad is determined by how much you - the advertiser - are willing to pay per click, and (in Google Ad Words' case) by how relevant your ad is to the searcher. Ads that are never clicked on will quickly disappear, no matter how much you are willing to pay.

Steps of PPC: Successful Pay-per-Click Marketing can be broken down into a series of some steps follows up.

Ø  PPC Step 1 - Keyword Analysis: Know Your Audience & Know Their Language

Ø  PPC Step 2 - Create Pay-Per-Click Ads

Ø  PPC Step 3 - Create Pay-per-Click Landing Pages that lead to Conversion

Ø  PPC Step 4 - Determine your Pay-per-Click Campaign Budget and Turn it on

Ø  PPC Step 5 - Monitor, Test, Tune your PPC Campaign

Ø  PPC Step 6 - Watch the money come in.

PDF based action plan breaking your PPC campaign down into 9 key areas:

ü  Campaign Architecture

ü  Budgeting

ü  Ad Groups

ü  Keywords

ü  Ad Creative

ü  Landing Pages

ü  Content Network

ü  Conversion Tracking

ü  Penalties

Use the following checklist whenever launching a new campaign:

Ø  Research: Business Goals

Ø  Research: Target Audience

Ø  Research: Keyword Research

Ø  Implementation: Campaign Structure

Ø  Implementation: Ad Copy

Ø  Implementation: Landing Page Development

Check out the details of each plan below and to decide which option works best for your business: SINGLE PROP PPC:

o   Competitor Analysis

o   Keyword Research  

o   Market/Keyword Analysis  

o   Setup/Re-configure Adwords account  

o   Create Adwords Campaign (1000 kw)  

o   Create Ad Groups  

o   Create Ad copy (A/B test)  

o   Optimize Adcopy  

o   PPC Performance Reports  

o   Analytics Report  

o   Analytics Mgt & Analysis  

o   Bid Management  

o   Conversion Tracking   

o   New Keywords Added Monthly