Setup Your First Adwords Account

How to Setup Your First Adwords Account

The basic steps to setting up Adwords and your first ad campaign:

o   Choose which languages and locations you want to target.

o   Build a small list of keywords and create your first ads (together known as an ad group).

o   Set your pricing. Specify your currency and daily budget.     

o   Activate your Adwords account by entering your billing information.

o   Your ad campaign will start running.

Adwords allows you to target people who speak 38 different languages and live in 250 countries all over the world. Remember, every click to your ad will cost you money, so when you direct a user to your website that is unable to follow through with a purchase then you are wasting part of your advertising budget.

Create an ad : The most important thing to remember when creating your ad is that there is a limit for the amount of text you can write - Text ads can contain, including spaces, 25 characters for the title, 70 characters for the ad text, and 35 characters for a display URL. This is displayed on four lines: a headline, two lines of descriptive ad text, and a URL line.

·    Headline – Try to make this something catchy.

·         Description – Give a brief description of your product, and try to include any special offers.

·         URL – You can display a shortened version of the actual URL you’re sending prospective customers to.

Select your keywords: We suggest starting out list of keywords that you want to trigger your ad. These keywords must relate to your ad and the product you are selling. At this point the Adwords Keyword Tool should be able to help you.

Set Your Pricing:  Make sure the currency you choose favors you the most. The currency applies to both billing and payments.

Choose maximum cost per click (CPC): The maximum cost per click is the sum you can afford to pay for a click. However, that doesn’t mean you’ll actually pay it as Google Adwords automatically optimizes your costs for you, so you may end up paying slightly less for every click to your ad. Based on the keywords you entered, the Adwords system will calculate a suggested maximum CPC and show you the clicks and costs per day that would result. You can accept that CPC or enter one of your own.

Set Your Daily Budget: Using the estimates you can figure out how much you can afford to spend each month or Daily. It is best to set a maximum daily budget in order to have a balanced campaign.

Improve Your Conversion Rate: Three steps towards improving your conversion rate:

1.      By writing better ads.

2.      Through better landing pages.

3.      By eliminating unproductive traffic.